Brian Flatt is the creator of the breakthrough weight loss program The 3 Week Diet, which is a science-based approach to weight loss that helps people melt away an average of 21 pounds of stubborn body fat in just 21 days.
Flatt, now 44 years old, started his fitness career as a professional trainer, weight loss coach and nutritionist. As he became well-known in Southern California and demand for his services soared, he opened his own personal training facility called R.E.V. Fitness, which he still runs today.
As a trainer and gym owner, Flatt was on the front lines in the “battle of the bulge.” He saw how his clients struggled to lose weight and keep it off and developed The 3 Week Diet as a way to help them achieve fast weight loss success.
“I’m a firm believer that with something that is hard to do like lose weight, enjoying quick success can provide just the encouragement that is needed for a person to commit long-term to the healthy changes they are making,” Flatt says.
Flatt created his diet program after seeing the frustration his clients were experiencing trying to lose weight. He reviewed over 500 medical studies, dozens of diet books and hundreds of diet systems, programs, gadgets, pills and potions as he created the system.
In all, he spent over a decade doing research and two and a half more years fine-tuning his weight loss system.
“This is a revolutionary diet because it focuses on reducing cellular inflammation, which is the real cause of weight gain and is something that most diets ignore,” Flatt says. “Reduce cellular inflammation and you will boost your metabolism and increase your ability to lose weight.”
Flatt’s diet also corrects the bad information dieters receive and is simple to follow as it completely avoids the complexity of counting calories.
“If you would have told me back when I was a beginning trainer that one day I would create a popular diet program I wouldn’t have believed you,” Flatt says. “But now that it has happened, I’m so excited to be making a positive difference in so many people’s lives.”
Flatt’s current mission is to help as many people as possible by spreading his diet system and tips around the world.
“I want to help people learn what to eat, when to eat and how to eat to lose weight,” Flatt says. “I also want to help them develop the mindset, or willpower, to lose weight and keep it off.”
Since writing The 3 Week Diet, Flatt has also become an in-demand health and fitness speaker known for delivering a message of hope to those wanting to lose weight — a message that weight loss doesn’t have to be a slow, tortuous grind, it is possible to lose weight quickly and easily with the right system.